WWP has announced longtime senior-level operations executive Josh Kirschbaum as its new CEO, saying Kirschbaum “brings an exemplary, decades-long record of advancement and achievement in the consumer goods industry.” He takes the lead during a period of accelerated growth for WWP—a provider of cosmetic packaging components, tubes and full-service turnkey solutions,
 
According to WWP, Kirschbaum has a reputation for strengthening complex operations through initiatives that increase quality, efficiency and customer service. This demonstrated success will be leaned upon as WWP branches out far beyond its traditional packaging roots. In 2019, WWP acquired Cosmetic Design Group, whose offerings include turnkey formulation, development and design, packaging, assembly, displays, regulatory and warehousing services. WWP also acquired cosmetics packaging provider Design Quest. The growth-centric moves followed the opening of WWP’s first wholly owned manufacturing facility in China – a 100,000-square-foot plant in Suzhou – and run parallel to enhanced ecofriendly efforts such as manufacturing tubes utilizing sugarcane bio-resin, an all-natural renewable resource.
 
Kirschbaum’s managerial background is described as “both deep and diverse.” Most recently, he served as an operating partner for investment firm Z Capital Group, LLC. He also served as COO at Nu World Beauty as well as president of Modere, a health/wellness and personal care products supplier. In addition, he previously sat on the board of directors for several prominent companies, including Mrs. Fields Famous Brands, Twin-Star International and Xperience Restaurant Group. Earlier in his career, he held leadership positions at L’Oreal and Cosmetic Essence Innovation. 
 
“We are very excited to have Josh as the new CEO at WWP,” said Jonathan Zhu, managing director at Bain Capital, which acquired WWP in 2018. “Bain Capital sees the global beauty market as highly attractive in light of steady consumer demand and ongoing product innovation. We are confident that Josh will lead the team at WWP in providing differentiating packaging solutions to our customers.”